{"id":2549,"date":"2026-06-14T22:57:48","date_gmt":"2026-06-14T13:57:48","guid":{"rendered":"https:\/\/www.kumotori-corp.co.jp\/?p=2549"},"modified":"2026-06-15T01:07:14","modified_gmt":"2026-06-14T16:07:14","slug":"%e5%bd%a9%e5%a6%86%e5%87%ba%e6%b5%b7%e6%97%a5%e6%9c%ac%e7%ad%96%e7%95%a5%ef%bc%88%e4%ba%8c%ef%bc%89-2-2","status":"publish","type":"post","link":"https:\/\/www.kumotori-corp.co.jp\/ja\/%e5%bd%a9%e5%a6%86%e5%87%ba%e6%b5%b7%e6%97%a5%e6%9c%ac%e7%ad%96%e7%95%a5%ef%bc%88%e4%ba%8c%ef%bc%89-2-2\/","title":{"rendered":"\u4e2d\u56fd\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u30d6\u30e9\u30f3\u30c9\u306e\u53f0\u982d\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u306e\u30d7\u30ed\u30bb\u30b9\uff1a\u696d\u754c\u306e\u73fe\u72b6\u3068\u767a\u5c55\u30c8\u30ec\u30f3\u30c9
\uff08\u56db\uff09"},"content":{"rendered":"

2. \u4e2d\u56fd\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u5316\u7ca7\u54c1\u696d\u754c\u306e\u7d30\u5206\u5316\uff08\u30b5\u30d6\u30ab\u30c6\u30b4\u30ea\u30fc\uff09\u5206\u6790<\/p>\n

2.1. \u4e2d\u56fd\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u306e\u30b5\u30d6\u30ab\u30c6\u30b4\u30ea\u30fc\u6982\u6cc1\u304a\u3088\u3073\u5e02\u5834\u5b9f\u7e3e<\/p>\n

\u4e2d\u56fd\u306e\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u88fd\u54c1\u306f\u3001\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u3001\u30ea\u30c3\u30d7\u30e1\u30a4\u30af\u3001\u30a2\u30a4\u30e1\u30a4\u30af\u3001\u30cd\u30a4\u30eb\u3001\u304a\u3088\u3073\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u30ad\u30c3\u30c8\u306b\u5206\u985e\u3055\u308c\u308b\u3002\u30b5\u30d6\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u30b7\u30a7\u30a2\u3092\u898b\u308b\u3068\u3001\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u88fd\u54c1\u306e\u30b7\u30a7\u30a2\u304c\u6700\u3082\u5927\u304d\u304f\u30012023\u5e74\u306f\u5e02\u5834\u5168\u4f53\u306e\u7d0451%\u3092\u5360\u3081\u3066\u304a\u308a\u3001\u6b21\u3044\u3067\u30ea\u30c3\u30d7\u30e1\u30a4\u30af\u88fd\u54c1\u304c32%\u3092\u5360\u3081\u3066\u3044\u308b\u3002\u524d\u8ff0\u306e\u30b5\u30d6\u30ab\u30c6\u30b4\u30ea\u30fc\u5225\u8f38\u51fa\u7d71\u8a08\u30c7\u30fc\u30bf\u306b\u3088\u308c\u3070\u3001\u30ea\u30c3\u30d7\u30e1\u30a4\u30af\u88fd\u54c1\u306e\u8f38\u51fa\u30b7\u30a7\u30a2\u304c\u6700\u5927\u3067\u8f38\u51fa\u7dcf\u984d\u306e\u7d0415.3%\u3092\u5360\u3081\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u88fd\u54c1\u306e\u8f38\u51fa\u30b7\u30a7\u30a2\u306f\u308f\u305a\u304b7.9%\u3067\u3042\u3063\u305f\u3002\u3053\u308c\u306f\u3001\u4e2d\u56fd\u306e\u30ea\u30c3\u30d7\u30e1\u30a4\u30af\u88fd\u54c1\u304c\u3059\u3067\u306b\u6d77\u5916\u3067\u5148\u884c\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u4e00\u65b9\u3067\u3001\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u88fd\u54c1\u306e\u4e3b\u8981\u5e02\u5834\u306f\u4f9d\u7136\u3068\u3057\u3066\u56fd\u5185\u306b\u7559\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u3002<\/p>\n

\u6210\u9577\u7387\u306e\u89b3\u70b9\u304b\u3089\u898b\u308b\u3068\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u5927\u304d\u3044\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u88fd\u54c1\u3068\u30ea\u30c3\u30d7\u30e1\u30a4\u30af\u88fd\u54c1\u306f\u73fe\u5728\u3082\u9ad8\u3044\u6210\u9577\u7387\u3092\u7dad\u6301\u3057\u3066\u304a\u308a\u3001\u904e\u53bb5\u5e74\u9593\u306e\u5e74\u5e73\u5747\u6210\u9577\u7387\u306f\u305d\u308c\u305e\u308c8.2%\u30685.9%\u3067\u3042\u308b\u3002\u4e00\u65b9\u3067\u3001\u30a2\u30a4\u30e1\u30a4\u30af\u88fd\u54c1\u3001\u30cd\u30a4\u30eb\u88fd\u54c1\u3001\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u30ad\u30c3\u30c8\u306a\u3069\u306f\u5e02\u5834\u30b7\u30a7\u30a2\u304c\u5c0f\u3055\u3044\u3060\u3051\u3067\u306a\u304f\u3001\u6210\u9577\u30b9\u30d4\u30fc\u30c9\u3082\u6bd4\u8f03\u7684\u7de9\u3084\u304b\u3067\u3042\u308b\u3002\u3053\u308c\u306f\u3001\u4e2d\u56fd\u306e\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u88fd\u54c1\u306e\u30b5\u30d6\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u304a\u3051\u308b\u767a\u5c55\u306e\u683c\u5dee\u304c\u3001\u4eca\u5f8c\u3055\u3089\u306b\u62e1\u5927\u3059\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u308b\u3002<\/p>\n

\u56f3\u8868 16\u30002023\u5e74\u4e2d\u56fd\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u306e\u30b5\u30d6\u30ab\u30c6\u30b4\u30ea\u30fc\u5272\u5408<\/p>\n

\"\"<\/a><\/p>\n

\u8cc7\u6599\u51fa\u6240\uff1aEuromonitor<\/p>\n

\u56f3\u8868 17\u30002018\u5e74\uff5e2023\u5e74\u4e2d\u56fd\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u306e\u30b5\u30d6\u30ab\u30c6\u30b4\u30ea\u30fc\u5e74\u5e73\u5747\u6210\u9577\u7387<\/p>\n

\"\"<\/a><\/p>\n

\u8cc7\u6599\u51fa\u6240\uff1aEuromonitor<\/p>\n

2.2. \u5404\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u5e02\u5834\u5b9f\u7e3e\u306e\u8981\u56e0\u5206\u6790<\/p>\n

\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u88fd\u54c1\uff1a \u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u88fd\u54c1\u306f\u76f4\u8fd15\u5e74\u9593\u3067\u6700\u3082\u9ad8\u3044\u6210\u9577\u7387\u3092\u8a18\u9332\u3057\u3066\u3044\u308b\u3002\u4ed6\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3068\u6bd4\u8f03\u3057\u3066\u3001\u500b\u4eba\u306e\u808c\u8cea\u306b\u5408\u3063\u305f\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u88fd\u54c1\u306f\u6d88\u8cbb\u8005\u304c\u7fd2\u6163\u7684\u306b\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3057\u3084\u3059\u3044\u305f\u3081\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306e\u9577\u3044\u4e3b\u529b\u88fd\u54c1\u306b\u306a\u308a\u3084\u3059\u3044\u3002\u540c\u6642\u306b\u3001\u30d5\u30a1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3092\u4e3b\u3068\u3059\u308b\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u88fd\u54c1\u306f\u6280\u8853\u7684\u306a\u30cf\u30fc\u30c9\u30eb\u304c\u6bd4\u8f03\u7684\u9ad8\u304f\u3001\u57fa\u790e\u7684\u306a\u7f8e\u5bb9\u52b9\u679c\u3092\u5099\u3048\u3066\u3044\u308b\u3046\u3048\u3001\u9854\u5168\u4f53\u3092\u30ab\u30d0\u30fc\u3059\u308b\u305f\u3081\u3001\u305d\u306e\u7279\u6027\u306f\u30b9\u30ad\u30f3\u30b1\u30a2\u88fd\u54c1\u306b\u3088\u308a\u8fd1\u3044\u3068\u8a00\u3048\u308b\u3002<\/p>\n

\u3057\u305f\u304c\u3063\u3066\u3001\u54c1\u8cea\u5fd7\u5411\u306e\u6d88\u8cbb\u8005\u306f\u3053\u308c\u3089\u306e\u88fd\u54c1\u306e\u54c1\u8cea\u3084\u52b9\u679c\u306b\u5bfe\u3057\u3066\u3088\u308a\u9ad8\u3044\u8981\u6c42\u3092\u62b1\u304d\u3001\u305d\u308c\u304c\u4e2d\u56fd\u306e\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u696d\u754c\u306e\u767a\u5c55\u3092\u63a8\u9032\u3057\u305f\u3002\u3053\u306e\u5e02\u5834\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u304d\u3001\u5404\u30d6\u30e9\u30f3\u30c9\u306f\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u306e\u7814\u7a76\u958b\u767a\u3078\u306e\u6295\u8cc7\u3092\u62e1\u5927\u3057\u3001\u6280\u8853\u7684\u969c\u58c1\u3092\u7d76\u3048\u305a\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u696d\u754c\u306e\u6025\u901f\u306a\u6210\u9577\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u308b\u3002<\/p>\n

\u56f3\u8868 18\u30002018\u5e74\uff5e2023\u5e74\u4e2d\u56fd\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u5e02\u5834\u898f\u6a21\uff08\u5104\u5143\uff09<\/p>\n

\"\"<\/a><\/p>\n

\u8cc7\u6599\u51fa\u6240\uff1aEuromonitor<\/p>\n

2022\u5e74\u4ee5\u964d\u3001\u30b9\u30ad\u30f3\u30b1\u30a2\u52b9\u679c\u306e\u3042\u308b\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u88fd\u54c1\uff08\u30b9\u30ad\u30f3\u30b1\u30a2\u30e1\u30a4\u30af\uff09\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u518d\u751f\u56de\u6570\u3084\u691c\u7d22\u306e\u71b1\u5ea6\u306f\u4e0a\u6607\u3092\u7d9a\u3051\u3066\u304a\u308a\u3001\u6d88\u8cbb\u8005\u304c\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u306e\u30b9\u30ad\u30f3\u30b1\u30a2\u52b9\u679c\u306b\u9ad8\u3044\u95a2\u5fc3\u3092\u5bc4\u305b\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u3002\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u3001\u30b9\u30ad\u30f3\u30b1\u30a2\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u30a8\u30c3\u30bb\u30f3\u30b7\u30e3\u30eb\u30aa\u30a4\u30eb\u3001\u6f22\u65b9\u85ac\uff08\u4e2d\u8349\u85ac\uff09\u3001\u30df\u30cd\u30e9\u30eb\u306a\u3069\u306e\u6210\u5206\u3092\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u88fd\u54c1\u306b\u914d\u5408\u3057\u59cb\u3081\u3066\u3044\u308b\u3002\u73c0\u83b1\u96c5\u306e\u300c\u53cc\u6297\uff08\u30c0\u30d6\u30eb\u30a2\u30f3\u30c1\uff09\u30d5\u30a1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u300d\u3001\u30e9\u30f3\u30b3\u30e0\u306e\u300c\u30a2\u30d7\u30bd\u30ea\u30e5 \u30af\u30c3\u30b7\u30e7\u30f3\u30d5\u30a1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u300d\u3001\u30a8\u30b9\u30c6\u30a3 \u30ed\u30fc\u30c0\u30fc\u306e\u300c\u30ea\u30cb\u30e5\u30fc\u30c8\u30ea\u30a3\u30d6\uff08\u767d\u91d1\uff09\u30d5\u30a1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u300d\u306a\u3069\u304c\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u306e\u5178\u578b\u7684\u306a\u4ee3\u8868\u4f8b\u3067\u3042\u308b\u3002\u73fe\u5728\u3001\u30b9\u30ad\u30f3\u30b1\u30a2\u7cfb\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u88fd\u54c1\u306f\u826f\u597d\u306a\u5e02\u5834\u306e\u53cd\u5fdc\u3092\u5f97\u3066\u304a\u308a\u3001\u5929\u732b\uff08Tmall\uff09\u306e\u30ea\u30ad\u30c3\u30c9\u30d5\u30a1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u58f2\u4e0a\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u30c8\u30c3\u30d710\u88fd\u54c1\u4e2d\u30017\u88fd\u54c1\u306b\u30b9\u30ad\u30f3\u30b1\u30a2\u6210\u5206\u304c\u914d\u5408\u3055\u308c\u3066\u3044\u308b\u3002\u307e\u305f\u3001\u6296\u97f3\uff08Douyin\uff09\u306e\u30ea\u30ad\u30c3\u30c9\u30d5\u30a1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u58f2\u4e0a\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u30c8\u30c3\u30d710\u88fd\u54c1\u4e2d\u30016\u88fd\u54c1\u304c\u30b9\u30ad\u30f3\u30b1\u30a2\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u308b\u3002\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u88fd\u54c1\u306e\u9ad8\u6a5f\u80fd\u5316\u304a\u3088\u3073\u30b9\u30ad\u30f3\u30b1\u30a2\u5316\u306f\u3001\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u88fd\u54c1\u306e\u5dee\u5225\u5316\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u65b9\u5411\u6027\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n

\u56f3\u8868 19\u3000\u4e2d\u56fd\u6709\u540d\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u30d6\u30e9\u30f3\u30c9\u304c\u767a\u58f2\u3057\u305f\u30b9\u30ad\u30f3\u30b1\u30a2\u7cfb\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u88fd\u54c1\u306e\u4e00\u90e8<\/p>\n

\"\"<\/a><\/p>\n

\u51fa\u6240\uff1a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u516c\u958b\u60c5\u5831<\/p>\n

\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u88fd\u54c1\u306f\u8996\u899a\u7684\u30a2\u30d4\u30fc\u30eb\u529b\u304c\u5f37\u304f\u3001\u4f7f\u7528\u52b9\u679c\u304c\u76f4\u611f\u7684\u306b\u4f1d\u308f\u308b\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308b\u305f\u3081\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u975e\u5e38\u306b\u9069\u3057\u3066\u3044\u308b\u3002\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u53f0\u982d\u306b\u3088\u308a\u3001\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u88fd\u54c1\u306b\u306f\u3088\u308a\u5e83\u7bc4\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3068\u3088\u308a\u52b9\u7387\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u624b\u6bb5\u304c\u63d0\u4f9b\u3055\u308c\u3001\u58f2\u4e0a\u30b7\u30a7\u30a2\u306e\u62e1\u5927\u3092\u63a8\u9032\u3057\u305f\u3002\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u3084\u30e9\u30a4\u30d6\u914d\u4fe1\u306a\u3069\u306e\u5f62\u5f0f\u3092\u901a\u3058\u3066\u3001\u7f8e\u5bb9\u30d6\u30ed\u30ac\u30fc\u3084KOL\u304c\u88fd\u54c1\u306e\u4f7f\u7528\u52b9\u679c\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5b9f\u6f14\u3057\u3001\u8996\u8074\u8005\u3068\u3084\u308a\u53d6\u308a\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u304b\u304d\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n

\u56f3\u8868 20\u3000\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u88fd\u54c1\u306e\u76f4\u611f\u7684\u306a\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u52b9\u679c<\/p>\n

\"\"<\/a><\/p>\n

\u51fa\u6240\uff1a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u516c\u958b\u60c5\u5831<\/p>\n

\u30a2\u30a4\u30e1\u30a4\u30af\u304a\u3088\u3073\u30ea\u30c3\u30d7\u30e1\u30a4\u30af\u88fd\u54c1\uff1a \u30a2\u30a4\u30e1\u30a4\u30af\u3084\u30ea\u30c3\u30d7\u30e1\u30a4\u30af\u306e\u88fd\u54c1\u306f\u4e3b\u306b\u5c40\u6240\u306b\u4f7f\u7528\u3055\u308c\u3001\u8f2a\u90ed\u306e\u5f62\u6210\u3084\u8272\u5f69\u8868\u73fe\u306b\u7528\u3044\u3089\u308c\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30cb\u30fc\u30ba\u3092\u91cd\u8996\u3059\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u30a2\u30a4\u30e1\u30a4\u30af\u3068\u30ea\u30c3\u30d7\u30e1\u30a4\u30af\u306e\u88fd\u54c1\u306f\u3088\u308a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u91cd\u8996\u3057\u3066\u304a\u308a\u3001\u591a\u69d8\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u88fd\u54c1\u306b\u6587\u5316\u7684\u5c5e\u6027\u3084\u793e\u4f1a\u7684\uff08\u30bd\u30fc\u30b7\u30e3\u30eb\uff09\u5c5e\u6027\u3092\u4ed8\u4e0e\u3057\u3066\u3044\u308b\u3002\u30a2\u30a4\u30e1\u30a4\u30af\u304a\u3088\u3073\u30ea\u30c3\u30d7\u30e1\u30a4\u30af\u5e02\u5834\u306f\u540c\u8cea\u5316\u7af6\u4e89\u306b\u76f4\u9762\u3057\u3066\u304a\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u5dee\u5225\u5316\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u901a\u3058\u3066\u88fd\u54c1\u306e\u7279\u5fb4\u3092\u969b\u7acb\u305f\u305b\u3066\u3044\u308b\u3002\u307e\u305f\u3001\u30a2\u30a4\u30e1\u30a4\u30af\u304a\u3088\u3073\u30ea\u30c3\u30d7\u30e1\u30a4\u30af\u306f\u8272\u5f69\u95a2\u9023\u306e\u88fd\u54c1\u304c\u591a\u3044\u305f\u3081\u3001\u88fd\u9020\u306e\u30cf\u30fc\u30c9\u30eb\u304c\u6bd4\u8f03\u7684\u4f4e\u304f\u3001\u305d\u306e\u7d50\u679c\u3001\u3053\u306e\u5206\u91ce\u306e\u7af6\u4e89\u306f\u975e\u5e38\u306b\u71be\u70c8\u3067\u3042\u308b\u3002\u8fd1\u5e74\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u5f71\u97ff\u3084\u88fd\u54c1\u306e\u540c\u8cea\u5316\u554f\u984c\u306e\u5236\u7d04\u3092\u53d7\u3051\u3001\u4e2d\u56fd\u306e\u30ea\u30c3\u30d7\u30e1\u30a4\u30af\u304a\u3088\u3073\u30a2\u30a4\u30e1\u30a4\u30af\u5e02\u5834\u306e\u6210\u9577\u7387\u306f\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u5e02\u5834\u3092\u4e0b\u56de\u3063\u3066\u3044\u308b\u3002<\/p>\n

\u6280\u8853\u7684\u969c\u58c1\u304c\u4f4e\u3044\u80cc\u666f\u306b\u304a\u3044\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u304b\u3064\u591a\u69d8\u306a\u5f62\u5f0f\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u5dee\u5225\u5316\u3055\u308c\u305f\u7af6\u4e89\u529b\u3092\u7bc9\u3044\u3066\u3044\u308b\u3002\u4f8b\u3048\u3070\u3001\u82b1\u897f\u5b50\uff08Florasis\uff09\u306f\u300c\u56fd\u98a8\uff08\u4e2d\u56fd\u98a8\u7f8e\u5b66\uff09\u300d\u3092\u30c6\u30fc\u30de\u306b\u88fd\u54c1\u30c7\u30b6\u30a4\u30f3\u3092\u884c\u3044\u3001\u540c\u30d6\u30e9\u30f3\u30c9\u306e\u300c\u540c\u5fc3\u9320\u30ea\u30c3\u30d7\u300d\u306f\u5929\u732b\uff08Tmall\uff09\u306e\u30ea\u30c3\u30d7\u58f2\u4e0a\u30e9\u30f3\u30ad\u30f3\u30b0\u306e13\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u305f\u3002\u307e\u305f\u3001\u5b8c\u7f8e\u65e5\u8bb0\uff08Perfect Diary\uff09\u306f\u6709\u540dIP\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u4f8b\u3048\u30702023\u5e74\u306b\u767a\u58f2\u3057\u305f\u300c\u30de\u30af\u30c0\u30eb\uff08\u9ea6\u515c\uff09\u300d\u30b3\u30e9\u30dc\u306e\u30a2\u30a4\u30b7\u30e3\u30c9\u30a6\u30d1\u30ec\u30c3\u30c8\u306f\u5929\u732b\u306e\u540c\u985e\u88fd\u54c1\u58f2\u4e0a\u30e9\u30f3\u30ad\u30f3\u30b0\u306e3\u4f4d\u306b\u4f4d\u7f6e\u3057\u305f\u3002IP\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3001\u30c8\u30ec\u30f3\u30c9\u8981\u7d20\u306e\u878d\u5408\u3001\u305d\u3057\u3066\u9769\u65b0\u7684\u306a\u88fd\u54c1\u30c7\u30b6\u30a4\u30f3\u3068\u3044\u3063\u305f\u624b\u6cd5\u304c\u3001\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u30d6\u30e9\u30f3\u30c9\u304c\u5dee\u5225\u5316\u7af6\u4e89\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u624b\u6bb5\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n

\u56f3\u8868 21\u30002018\u5e74\uff5e2023\u5e74\u4e2d\u56fd\u30ea\u30c3\u30d7\u30e1\u30a4\u30af\u5e02\u5834\u898f\u6a21<\/p>\n

\"\"<\/a><\/p>\n

\u8cc7\u6599\u51fa\u6240\uff1aEuromonitor<\/p>\n

\u56f3\u8868 22\u30002018\u5e74\uff5e2023\u5e74\u4e2d\u56fd\u30a2\u30a4\u30e1\u30a4\u30af\u5e02\u5834\u898f\u6a21<\/p>\n

\"\"<\/a><\/p>\n

\u8cc7\u6599\u51fa\u6240\uff1aEuromonitor<\/p>\n

\u56f3\u8868 23\u3000\u30a2\u30a4\u30e1\u30a4\u30af\u30fb\u30ea\u30c3\u30d7\u30e1\u30a4\u30af\u306b\u304a\u3051\u308b\u5dee\u5225\u5316\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/p>\n

\"\"<\/a><\/p>\n

\u51fa\u6240\uff1a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u516c\u958b\u60c5\u5831<\/p>\n

","protected":false},"excerpt":{"rendered":"

\u4e2d\u56fd\u306e\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u88fd\u54c1\u306f\u3001\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u3001\u30ea\u30c3\u30d7\u30e1\u30a4\u30af\u3001\u30a2\u30a4\u30e1\u30a4\u30af\u3001\u30cd\u30a4\u30eb\u3001\u304a\u3088\u3073\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u30ad\u30c3\u30c8\u306b\u5206\u985e\u3055\u308c\u308b\u3002\u30b5\u30d6\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u30b7\u30a7\u30a2\u3092\u898b\u308b\u3068\u3001\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u88fd\u54c1\u306e\u30b7\u30a7\u30a2\u304c\u6700\u3082\u5927\u304d\u304f\u30012023\u5e74\u306f\u5e02\u5834\u5168\u4f53\u306e\u7d0451%\u3092\u5360\u3081\u3066\u304a\u308a\u3001\u6b21\u3044\u3067\u30ea\u30c3\u30d7\u30e1\u30a4\u30af\u88fd\u54c1\u304c32%\u3092\u5360\u3081\u3066\u3044\u308b\u3002\u524d\u8ff0\u306e\u30b5\u30d6\u30ab\u30c6\u30b4\u30ea\u30fc\u5225\u8f38\u51fa\u7d71\u8a08\u30c7\u30fc\u30bf\u306b\u3088\u308c\u3070\u3001\u30ea\u30c3\u30d7\u30e1\u30a4\u30af\u88fd\u54c1\u306e\u8f38\u51fa\u30b7\u30a7\u30a2\u304c\u6700\u5927\u3067\u8f38\u51fa\u7dcf\u984d\u306e\u7d0415.3%\u3092\u5360\u3081\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u88fd\u54c1\u306e\u8f38\u51fa\u30b7\u30a7\u30a2\u306f\u308f\u305a\u304b7.9%\u3067\u3042\u3063\u305f\u3002\u3053\u308c\u306f\u3001\u4e2d\u56fd\u306e\u30ea\u30c3\u30d7\u30e1\u30a4\u30af\u88fd\u54c1\u304c\u3059\u3067\u306b\u6d77\u5916\u3067\u5148\u884c\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u4e00\u65b9\u3067\u3001\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u88fd\u54c1\u306e\u4e3b\u8981\u5e02\u5834\u306f\u4f9d\u7136\u3068\u3057\u3066\u56fd\u5185\u306b\u7559\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u3002<\/p>","protected":false},"author":2,"featured_media":2500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight"],"_links":{"self":[{"href":"https:\/\/www.kumotori-corp.co.jp\/ja\/wp-json\/wp\/v2\/posts\/2549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kumotori-corp.co.jp\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kumotori-corp.co.jp\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kumotori-corp.co.jp\/ja\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kumotori-corp.co.jp\/ja\/wp-json\/wp\/v2\/comments?post=2549"}],"version-history":[{"count":2,"href":"https:\/\/www.kumotori-corp.co.jp\/ja\/wp-json\/wp\/v2\/posts\/2549\/revisions"}],"predecessor-version":[{"id":2559,"href":"https:\/\/www.kumotori-corp.co.jp\/ja\/wp-json\/wp\/v2\/posts\/2549\/revisions\/2559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kumotori-corp.co.jp\/ja\/wp-json\/wp\/v2\/media\/2500"}],"wp:attachment":[{"href":"https:\/\/www.kumotori-corp.co.jp\/ja\/wp-json\/wp\/v2\/media?parent=2549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kumotori-corp.co.jp\/ja\/wp-json\/wp\/v2\/categories?post=2549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kumotori-corp.co.jp\/ja\/wp-json\/wp\/v2\/tags?post=2549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}