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style=\"text-align: center;\">\u56f3\u8868 1\u30002018\u5e74\uff5e2028\u5e74\u30b0\u30ed\u30fc\u30d0\u30eb\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u5e02\u5834\u898f\u6a21\u304a\u3088\u3073\u6210\u9577\u7387\uff08\u5358\u4f4d\uff1a\u5104\u7c73\u30c9\u30eb\u3001%\uff09<\/p>\n<p><a href=\"https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe01.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2501\" src=\"https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe01-1024x632.png\" alt=\"\" width=\"700\" height=\"432\" srcset=\"https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe01-1024x632.png 1024w, https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe01-300x185.png 300w, https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe01-768x474.png 768w, https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe01-18x12.png 18w, https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe01.png 1462w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p style=\"font-weight: 400; text-align: center;\">\u8cc7\u6599\u51fa\u6240\uff1aEuromonitor<\/p>\n<p style=\"font-weight: 400;\">\u5e02\u5834\u898f\u6a21\u3067\u898b\u308b\u3068\u3001\u7c73\u56fd\u304c\u4e16\u754c\u6700\u5927\u306e\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u5e02\u5834\u3067\u3042\u308a\u30012023\u5e74\u306f\u4e16\u754c\u5e02\u5834\u306e\u7d0428.1%\u3092\u5360\u3081\u3066\u3044\u308b\u3002\u6771\u5357\u30a2\u30b8\u30a2\u3084\u30a2\u30d5\u30ea\u30ab\u306a\u3069\u306e\u65b0\u8208\u5e02\u5834\u306b\u304a\u3051\u308b\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u88fd\u54c1\u306e\u9700\u8981\u5897\u52a0\u306b\u4f34\u3044\u3001\u7c73\u56fd\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u306f\u5f90\u3005\u306b\u4f4e\u4e0b\u3057\u30012028\u5e74\u306b\u306f\u7d0423.6%\u306b\u306a\u308b\u3068\u4e88\u6e2c\u3055\u308c\u308b\u3002<\/p>\n<p style=\"font-weight: 400;\">\u65e5\u672c\u306e\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u5e02\u5834\u306f\u6bd4\u8f03\u7684\u6210\u719f\u3057\u3066\u3044\u308b\u3002\u8fd1\u5e74\u306f\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306a\u3069\u306e\u5f71\u97ff\u3067\u5e02\u5834\u898f\u6a21\u306e\u5272\u5408\u304c\u3084\u3084\u4f4e\u4e0b\u3057\u305f\u304c\u3001\u4eca\u5f8c\u306f\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u306e\u7d99\u7d9a\u7684\u306a\u5909\u5316\u3084\u3001\u4e2d\u56fd\u30fb\u97d3\u56fd\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u30d6\u30e9\u30f3\u30c9\u306e\u9032\u51fa\u306b\u3088\u308b\u5f8c\u62bc\u3057\u3092\u53d7\u3051\u3001\u65e5\u672c\u5e02\u5834\u306f\u305d\u306e\u6d3b\u529b\u3092\u7dad\u6301\u3057\u3066\u3044\u304f\u3067\u3042\u308d\u3046\u3002\u5168\u4f53\u3068\u3057\u3066\u3001\u4eca\u5f8c\u306e\u65e5\u672c\u306e\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u5e02\u5834\u306e\u5272\u5408\u306f\u6bd4\u8f03\u7684\u5b89\u5b9a\u3057\u3066\u63a8\u79fb\u3059\u308b\u898b\u8fbc\u307f\u3067\u3042\u308b\u3002<\/p>\n<p style=\"font-weight: 400;\">\u4e2d\u56fd\u306e\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u5e02\u5834\u306f\u6025\u901f\u306a\u767a\u5c55\u6bb5\u968e\u306b\u3042\u308a\u3001\u5e02\u5834\u898f\u6a21\u306f\u6301\u7d9a\u7684\u306b\u62e1\u5927\u3057\u3066\u3044\u308b\u3002\u4e2d\u56fd\u56fd\u7523\u30d6\u30e9\u30f3\u30c9\u304c\u3001\u4fa1\u683c\u512a\u4f4d\u6027\u3001\u9769\u65b0\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u3001\u304a\u3088\u3073\u88fd\u54c1\u306e\u53cd\u5fa9\u958b\u767a\uff08\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\uff09\u306b\u3088\u3063\u3066\u5e02\u5834\u306e\u767a\u5c55\u3092\u7d99\u7d9a\u7684\u306b\u727d\u5f15\u3057\u3066\u304a\u308a\u3001\u4e2d\u56fd\u5e02\u5834\u306e\u30b7\u30a7\u30a2\u306f\u5168\u4f53\u3068\u3057\u3066\u4e0a\u6607\u50be\u5411\u306b\u3042\u308b\u30022023\u5e74\u3001\u4e2d\u56fd\u5e02\u5834\u306f\u4e16\u754c\u5e02\u5834\u898f\u6a21\u306e\u7d0411.8%\u3092\u5360\u3081\u3001\u4eca\u5f8c\u306f\u305d\u306e\u5272\u5408\u304c\u3055\u3089\u306b\u4e0a\u6607\u3057\u30012028\u5e74\u306b\u306f12.1%\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p style=\"text-align: center;\">\u56f3\u8868 2\u30002018\u5e74\uff5e2028\u5e74\u30b0\u30ed\u30fc\u30d0\u30eb\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u5e02\u5834\u306e\u5730\u57df\u5225\u30b7\u30a7\u30a2<\/p>\n<p><a href=\"https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe02.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2502\" src=\"https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe02-1024x598.png\" alt=\"\" width=\"700\" height=\"409\" srcset=\"https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe02-1024x598.png 1024w, https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe02-300x175.png 300w, https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe02-768x448.png 768w, https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe02-18x12.png 18w, https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe02.png 1507w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p style=\"font-weight: 400; text-align: center;\">\u8cc7\u6599\u51fa\u6240\uff1aEuromonitor<\/p>\n<p style=\"font-weight: 400;\">\u30b0\u30ed\u30fc\u30d0\u30eb\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u5e02\u5834\u306e\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u306e\u5206\u5e03\u306f\u6bd4\u8f03\u7684\u5e73\u5747\u5316\u3057\u3066\u3044\u308b\u304c\u3001E\u30b3\u30de\u30fc\u30b9\uff08EC\uff09\u306e\u30b7\u30a7\u30a2\u304c\u6700\u3082\u5927\u304d\u304f\u3001\u7d0425%\u3092\u5360\u3081\u3066\u3044\u308b\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u7387\u306e\u6301\u7d9a\u7684\u306a\u4e0a\u6607\u306b\u4f34\u3044\u3001\u5f93\u6765\u306eEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u3084\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u3055\u3089\u306b\u591a\u69d8\u5316\u3057\u305f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u3001\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u88fd\u54c1\u306e\u65b0\u5c0f\u58f2\uff08\u30cb\u30e5\u30fc\u30ea\u30c6\u30fc\u30eb\uff09\u306b\u4e0d\u53ef\u6b20\u306a\u91cd\u8981\u30c1\u30e3\u30cd\u30eb\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u696d\u754c\u306e\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u767a\u5c55\u3092\u5927\u304d\u304f\u63a8\u9032\u3057\u3066\u3044\u308b\u3002\u307e\u305f\u3001\u30bb\u30d5\u30a9\u30e9\uff08Sephora\uff09\u306a\u3069\u306e\u6d77\u5916\u306e\u30b3\u30b9\u30e1\u5c02\u9580\u5e97\u306f\u9577\u5e74\u306e\u5c55\u958b\u3092\u7d4c\u3066\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u78ba\u7acb\u3057\u3001\u591a\u304f\u306e\u56fd\u969b\u7684\u306a\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u63d0\u643a\u95a2\u4fc2\u3092\u7bc9\u3044\u3066\u88fd\u54c1\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3092\u62e1\u5145\u3057\u3066\u3044\u308b\u30022023\u5e74\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u5e02\u5834\u306b\u304a\u3051\u308b\u30b3\u30b9\u30e1\u5c02\u9580\u5e97\u306e\u30c1\u30e3\u30cd\u30eb\u30b7\u30a7\u30a2\u306f23.1%\u3092\u5360\u3081\u305f\u3002EC\u3068\u5c02\u9580\u5e97\u30c1\u30e3\u30cd\u30eb\u306b\u6bd4\u3079\u3001\u305d\u306e\u4ed6\u306e\u30c1\u30e3\u30cd\u30eb\u306e\u5272\u5408\u306f\u4f4e\u304f\u3001\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u3001\u767e\u8ca8\u5e97\u3001\u76f4\u55b6\u5e97\u3001\u85ac\u5c40\uff08\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\uff09\u3001\u304a\u3088\u3073\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u7528\u54c1\u5e97\u304c\u305d\u308c\u305e\u308c12.9%\u300112.7%\u30019.0%\u30018.3%\u30017.8%\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p style=\"text-align: center;\">\u56f3\u8868 3\u30002023\u5e74\u30b0\u30ed\u30fc\u30d0\u30eb\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u5e02\u5834\u306e\u30c1\u30e3\u30cd\u30eb\u5206\u5e03<\/p>\n<p><a href=\"https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe03.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2503\" src=\"https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe03-1024x563.png\" alt=\"\" width=\"700\" height=\"385\" srcset=\"https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe03-1024x563.png 1024w, https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe03-300x165.png 300w, https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe03-768x422.png 768w, https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe03-1536x844.png 1536w, https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe03-18x10.png 18w, https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe03.png 1576w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p style=\"font-weight: 400; text-align: center;\">\u8cc7\u6599\u51fa\u6240\uff1aEuromonitor<\/p>\n<p style=\"font-weight: 400;\">\u30b0\u30ed\u30fc\u30d0\u30eb\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u5e02\u5834\u306e\u7af6\u4e89\u306f\u71be\u70c8\u3067\u3042\u308a\u3001\u5e02\u5834\u898f\u6a21\u306e\u62e1\u5927\u3068\u540c\u6642\u306b\u9ad8\u5ea6\u306a\u5be1\u5360\u5316\u306e\u50be\u5411\u3082\u73fe\u308c\u3066\u304a\u308a\u3001\u4e0a\u4f4d5\u793e\u3067\u5e02\u5834\u30b7\u30a7\u30a2\u306e46%\u3092\u5360\u3081\u3066\u3044\u308b\u3002\u30ed\u30ec\u30a2\u30eb\uff08L'Or\u00e9al\uff09\u306f\u4e16\u754c\u6700\u5927\u306e\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u4f01\u696d\u3068\u3057\u306621%\u306e\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3057\u3066\u304a\u308a\u3001\u5927\u8846\u5411\u3051\u304b\u3089\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u307e\u3067\u591a\u5c64\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3092\u4e16\u754c\u898f\u6a21\u3067\u5c55\u958b\u3057\u3066\u3044\u308b\u3002\u30a8\u30b9\u30c6\u30a3 \u30ed\u30fc\u30c0\u30fc\uff08Est\u00e9e Lauder\uff09\u306f10%\u306e\u30b7\u30a7\u30a2\u3092\u5360\u3081\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u9ad8\u7d1a\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u5e02\u5834\u306e\u30ea\u30fc\u30c0\u30fc\u3068\u3057\u3066\u3001\u30a8\u30b9\u30c6\u30a3\u30ed\u30fc\u30c0\u30fc\u3001\u30dc\u30d3\u30a4 \u30d6\u30e9\u30a6\u30f3\uff08Bobbi Brown\uff09\u3001M\u00b7A\u00b7C\u306a\u3069\u306e\u9ad8\u7d1a\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u30d6\u30e9\u30f3\u30c9\u3092\u64c1\u3057\u3066\u3044\u308b\u3002LVMH\u306f\u4e16\u754c\u6700\u5927\u306e\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30b0\u30eb\u30fc\u30d7\u3067\u3042\u308a\u3001\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u5206\u91ce\u3067\u306e\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u5f71\u97ff\u529b\u3092\u6d3b\u304b\u3057\u3001\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u5206\u91ce\u3067\u3082\u91cd\u8981\u306a\u5730\u4f4d\u3092\u5360\u3081\u3066\u3044\u308b\u3002\u30b3\u30c6\u30a3\uff08Coty\uff09\u30b0\u30eb\u30fc\u30d7\u306f5.6%\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u6709\u3057\u3001\u8cb7\u53ce\u3068\u7d71\u5408\u3092\u901a\u3058\u3066\u30b0\u30ed\u30fc\u30d0\u30eb\u5e02\u5834\u3067\u306e\u5f71\u97ff\u529b\u3092\u7d99\u7d9a\u7684\u306b\u62e1\u5927\u3057\u3066\u3044\u308b\u3002\u8cc7\u751f\u5802\u30b0\u30eb\u30fc\u30d7\u306f\u5e02\u5834\u30b7\u30a7\u30a23.4%\u3067\u7b2c5\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u304a\u308a\u3001\u30a2\u30b8\u30a2\u6700\u5927\u306e\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u4f01\u696d\u3068\u3057\u3066\u4e16\u754c\u898f\u6a21\u3067\u975e\u5e38\u306b\u9ad8\u3044\u8a55\u4fa1\u3092\u5f97\u3066\u304a\u308a\u3001\u7279\u306b\u30a2\u30b8\u30a2\u5e02\u5834\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u5f71\u97ff\u529b\u304c\u9855\u8457\u3067\u3042\u308b\u3002<\/p>\n<p style=\"text-align: center;\">\u56f3\u8868 4\u30002023\u5e74\u30b0\u30ed\u30fc\u30d0\u30eb\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u5e02\u5834\u306e\u7af6\u4e89\u74b0\u5883<\/p>\n<p><a href=\"https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe04.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2504\" src=\"https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe04-1024x537.png\" alt=\"\" width=\"700\" height=\"367\" srcset=\"https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe04-1024x537.png 1024w, https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe04-300x157.png 300w, https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe04-768x403.png 768w, https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe04-18x9.png 18w, https:\/\/www.kumotori-corp.co.jp\/wp-content\/uploads\/2026\/05\/20260522-\u5f69\u5986\u51fa\u6d77\u65e5\u672c\u7b56\u7565-\u56fe04.png 1310w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p style=\"font-weight: 400; text-align: center;\">\u51fa\u5178\uff1aEuromonitor<\/p>\n<p style=\"font-weight: 400;\">1.2. \u4e2d\u56fd\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u5316\u7ca7\u54c1\u696d\u754c\u306e\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3<\/p>\n<p style=\"font-weight: 400;\">\u4e2d\u56fd\u306e\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\uff08\u7523\u696d\u30c1\u30a7\u30fc\u30f3\uff09\u306f\u4e3b\u306b\u3001\u4e0a\u6d41\u306e\u539f\u6750\u6599\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3001\u4e2d\u6d41\u306e\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u4f01\u696d\u3001\u304a\u3088\u3073\u4e0b\u6d41\u306e\u5404\u7a2e\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u308b\u3002\u4e0a\u6d41\u306e\u539f\u6599\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306f\u3001\u30b0\u30ea\u30bb\u30ea\u30f3\u3001\u4e73\u5316\u5264\u3001\u690d\u7269\u62bd\u51fa\u7269\u3001\u9999\u6599\u306a\u3069\u306e\u4e3b\u8981\u539f\u6750\u6599\u3001\u306a\u3089\u3073\u306b\u30d1\u30c3\u30b1\u30fc\u30b8\u88fd\u9020\u696d\u8005\u304c\u63d0\u4f9b\u3059\u308b\u30dc\u30c8\u30eb\u3001\u5bb9\u5668\u3001\u7d19\u7bb1\u306a\u3069\u306e\u5305\u88c5\u6750\u3092\u63d0\u4f9b\u3059\u308b\u3002\u6d77\u5916\u306e\u539f\u6599\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u304c\u9ad8\u7d1a\u5e02\u5834\u3067\u4e3b\u5c0e\u7684\u5730\u4f4d\u3092\u5360\u3081\u3066\u304a\u308a\u3001\u8c4a\u5bcc\u306a\u7d4c\u9a13\u3001\u8cc7\u6e90\u3001\u512a\u308c\u305f\u54c1\u8cea\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306b\u3088\u3063\u3066\u5e02\u5834\u3092\u727d\u5f15\u3057\u3066\u3044\u308b\u3002\u4e00\u65b9\u3001\u56fd\u5185\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306f\u8fd1\u5e74\u9032\u6b69\u3092\u9042\u3052\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u4f9d\u7136\u3068\u3057\u3066\u683c\u5dee\u304c\u5b58\u5728\u3059\u308b\u3002<\/p>\n<p style=\"font-weight: 400;\">\u4e2d\u6d41\u306f\u4e3b\u306b\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u88fd\u54c1\u306e\u4f9b\u7d66\u3067\u3042\u308b\u3002\u4e2d\u56fd\u5e02\u5834\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u56fd\u969b\u30d6\u30e9\u30f3\u30c9\u3001\u4e2d\u56fd\u306e\u65b0\u92ed\u30d6\u30e9\u30f3\u30c9\u3001\u304a\u3088\u3073\u4e2d\u56fd\u306e\u30af\u30e9\u30b7\u30c3\u30af\uff08\u8001\u8217\uff09\u30d6\u30e9\u30f3\u30c9\u306b\u5927\u5225\u3055\u308c\u308b\u3002\u56fd\u969b\u30d6\u30e9\u30f3\u30c9\u306b\u306f\u30ed\u30ec\u30a2\u30eb\u3001\u30a8\u30b9\u30c6\u30a3 \u30ed\u30fc\u30c0\u30fc\u306a\u3069\u304c\u542b\u307e\u308c\u3001\u4e2d\u56fd\u306e\u65b0\u92ed\u30d6\u30e9\u30f3\u30c9\u306f\u4e3b\u306b\u82b1\u897f\u5b50\uff08Florasis\uff09\u3001\u6a58\u6735\uff08Judydoll\uff09\u306a\u3069\u3001\u4e2d\u56fd\u306e\u30af\u30e9\u30b7\u30c3\u30af\u30d6\u30e9\u30f3\u30c9\u306b\u306f\u73c0\u83b1\u96c5\uff08PROYA\uff09\u3001\u767e\u96c0\u7f9a\uff08Pechoin\uff09\u306a\u3069\u304c\u3042\u308b\u3002\u73fe\u5728\u3001\u56fd\u969b\u30d6\u30e9\u30f3\u30c9\u304c\u4e2d\u56fd\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u3066\u304a\u308a\u3001\u56fd\u5185\u30d6\u30e9\u30f3\u30c9\u306f\u7d76\u3048\u305a\u8ffd\u6483\u3092\u884c\u3063\u3066\u3044\u308b\u904e\u7a0b\u306b\u3042\u308b\u3002<\/p>\n<p style=\"font-weight: 400;\">\u4e0b\u6d41\u306f\u4e3b\u306b\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u88fd\u54c1\u306e\u8ca9\u58f2\u3092\u542b\u3080\u3002\u73fe\u5728\u3001\u4e2d\u56fd\u306b\u304a\u3051\u308b\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u88fd\u54c1\u306e\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u306f\u30aa\u30d5\u30e9\u30a4\u30f3\u4e2d\u5fc3\u304b\u3089\u30aa\u30f3\u30e9\u30a4\u30f3\u4e2d\u5fc3\u3078\u3068\u79fb\u884c\u3057\u3066\u304a\u308a\u3001EC\u30c1\u30e3\u30cd\u30eb\u306e\u5272\u5408\u306f55.4%\u306b\u9054\u3057\u3066\u3044\u308b\u3002EC\u30c1\u30e3\u30cd\u30eb\u306b\u306f\u3001\u5929\u732b\uff08Tmall\uff09\u3001\u6dd8\u5b9d\uff08Taobao\uff09\u3001\u62fc\u591a\u591a\uff08Pinduoduo\uff09\u306a\u3069\u306e\u7dcf\u5408EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u552f\u54c1\u4f1a\uff08VIP.com\uff09\u306a\u3069\u306e\u5316\u7ca7\u54c1\u3092\u4e3b\u529b\u3068\u3059\u308bEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u305d\u3057\u3066\u6296\u97f3\uff08Douyin\uff09\u3001\u5feb\u624b\uff08Kuaishou\uff09\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u542b\u307e\u308c\u308b\u3002\u30aa\u30d5\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb\u306b\u306f\u3001\u30bb\u30d5\u30a9\u30e9\u3001\u30ef\u30c8\u30bd\u30f3\u30ba\uff08Watsons\uff09\u306a\u3069\u306e\u30b3\u30b9\u30e1\u30bb\u30ec\u30af\u30c8\u30b7\u30e7\u30c3\u30d7\u306e\u307b\u304b\u3001\u5927\u578b\u30b9\u30fc\u30d1\u30fc\u3001\u767e\u8ca8\u5e97\u3001\u30d6\u30e9\u30f3\u30c9\u76f4\u55b6\u5e97\u306a\u3069\u591a\u69d8\u306a\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u304c\u5b58\u5728\u3059\u308b\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u767a\u5c55\u3068\u30b3\u30f3\u30c6\u30f3\u30c4EC\u306e\u53f0\u982d\u306b\u3088\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb\u306e\u5272\u5408\u306f\u4eca\u5f8c\u3082\u6210\u9577\u50be\u5411\u3092\u7dad\u6301\u3059\u308b\u898b\u8fbc\u307f\u3067\u3042\u308b\u3002<\/p>\n<p 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